24.6 Bachelor of Business Administration in Marketing (Total 129 C.H.)

Curriculum

Semester (1) (18 C.H.)

ENGL 100		3
GISL 100	ISLAMIC THOUGHT (ARABIC)	3
GMAT 110		3
ITGN 115	COMPUTER APPLICATIONS	3
GISL 105	ISLAMIC THOUGHT (ENGLISH)	3
GEST 100	EMIRATI STUDIES	3
	Natural and Applied Science Requirements	3

Semester (2) (18 C.H.)

BACC 205	Principles of Financial Accounting	3
BECN 100	Microeconomics	3
BMNG 200	Management & Organization Behavior	3
ENGL 105		3
GMAT 115	Mathematics for Business II	3
ITGN 120	INTERNET APPLICATIONS	3

Semester (3) (18 C.H.)

BACC 210	Principles of Managerial Accounting	3
BECN 225	Macroeconomics	3
BSTA 200	Statistical Analysis	3
ESPU 200	ENGLISH FOR SPECIAL PURPOSES (BUSINESS & SCIENCE)	3
GCRT 200	Critical and Creative Thinking	3
GCMM 105		3

GCMM 105: English

Semester (4) (18 C.H.)

BBUS 215	Fundamentals of Management Information Systems	3
BBUS 250	Business Negotiating Skills	3
BECN 250	Money and Banking	3
BFIN 200	Principles of Financial Management	3
BMRK 200	Principles of Marketing	3
	Humanities and Social Science Requirements	3

Semester (5) (18 C.H.)

BBUS 200	Quantitative Methods for Business	3
BBUS 225	Research Methods	3
BBUS 305	Business Law	3
BBUS 350	Business & Society	3
BMRK 301	Marketing Management	3
GPUC 100		3

Semester (6) (15 C.H.)

BBUS 400	Strategic Management (Capstone)	3
BMNG 310	Production and Services Operations Management	3
BMNG 315	International Business Management	3
BMRK 303	Marketing Channels	3
BMRK 321	Consumer Behavior	3

Semester (7) (15 C.H.)

BFIN 305	Corporate Finance	3
BMRK 412	MARKETING RESEARCH	3
BMRK 416	ADVERTISING & PROMOTION MANAGEMENT	3
BMRK 310	PROFESSIONAL SELLING& CRM	3
	Natural and Applied Science Requirements	3

Semester (8) (9 C.H.)

BMRK 465		3
BMRK 470		3
BMRK 428	INTERNATIONAL MARKETING STRATEGIES	3
BMRK 432	SERVICES MARKETING	3