Academic Catalog

24.6 Bachelor of Business Administration in Marketing (Total 129 C.H.)

Curriculum

Semester (1) (18 C.H.)

ENGL 100

3

GISL 100ISLAMIC THOUGHT (ARABIC)

3

GMAT 110

3

ITGN 115COMPUTER APPLICATIONS

3

GISL 105ISLAMIC THOUGHT (ENGLISH)

3

GEST 100EMIRATI STUDIES

3

Natural and Applied Science Requirements

3

Semester (2) (18 C.H.)

BACC 205Principles of Financial Accounting

3

BECN 100Microeconomics

3

BMNG 200Management & Organization Behavior

3

ENGL 105

3

GMAT 115Mathematics for Business II

3

ITGN 120INTERNET APPLICATIONS

3

Semester (3) (18 C.H.)

BACC 210Principles of Managerial Accounting

3

BECN 225Macroeconomics

3

BSTA 200Statistical Analysis

3

ESPU 200ENGLISH FOR SPECIAL PURPOSES (BUSINESS & SCIENCE)

3

GCRT 200Critical and Creative Thinking

3

GCMM 105

3

GCMM 105: English

Semester (4) (18 C.H.)

BBUS 215Fundamentals of Management Information Systems

3

BBUS 250Business Negotiating Skills

3

BECN 250Money and Banking

3

BFIN 200Principles of Financial Management

3

BMRK 200Principles of Marketing

3

Humanities and Social Science Requirements

3

Semester (5) (18 C.H.)

BBUS 200Quantitative Methods for Business

3

BBUS 225Research Methods

3

BBUS 305Business Law

3

BBUS 350Business & Society

3

BMRK 301Marketing Management

3

GPUC 100

3

Semester (6) (15 C.H.)

BBUS 400Strategic Management (Capstone)

3

BMNG 310Production and Services Operations Management

3

BMNG 315International Business Management

3

BMRK 303Marketing Channels

3

BMRK 321Consumer Behavior

3

Semester (7) (15 C.H.)

BFIN 305Corporate Finance

3

BMRK 412MARKETING RESEARCH

3

BMRK 416ADVERTISING & PROMOTION MANAGEMENT

3

BMRK 310PROFESSIONAL SELLING& CRM

3

Natural and Applied Science Requirements

3

Semester (8) (9 C.H.)

BMRK 465

3

BMRK 470

3

BMRK 428INTERNATIONAL MARKETING STRATEGIES

3

BMRK 432SERVICES MARKETING

3