BMRK 310 PROFESSIONAL SELLING& CRM
This course focuses on applying different sales strategies for various consumer groups, and integrating corporate, business, marketing and sales strategies. It addresses topics such as the sales function, personal selling, sales force deployment, recruitment and selection, sales training, sales management leadership, motivation and reward system management, effectiveness and performance, and evaluation of performance.
Prerequisite
BMRK 200
Offered
Semester 2