BMRK 303 Marketing Channels

The course focuses on the management and managerial framework of marketing channels. It provides insights into the theory, research and practice of channel decisions. Recent changes in the global, socio-cultural and technological areas are covered in the course. The course also covers implementation strategies of the channel design. Students are required to analyze and present a real company’s marketing channel structure and provide suggestions for improvements.

Credits

3

Prerequisite

BMRK 301

Offered

Semester 2