Digital Marketing

Curriculum

Term 1

MBA 600	Managerial Economics	3
MBA 625	Business Research Methods	3
MBA 606	Marketing Management	3
Total Credit Hours:		9

Term 2

MBA 611	Accounting and Financing decisions	3
MBA 620	Organizational Behavior	3
MBA 698	E-commerce and Analytics	3
Total Credit Hours:		9

Term 3

MBA 641	Ethics, CSR and Corporate Governance	3
MBA 645	Strategic Management	3
MBA 694	Digital Marketing Management	3
Total Credit Hours:		6-9

Term 4

MBA 696	Marketing Promotion in Digital Era	3
MBA 694	Digital Marketing Management	3
Total Credit Hours:		3-6