MBA 606 Marketing Management
This course focuses on managing the marketing functions in a dynamic, competitive environment. It introduces the students to a simulation program which gives a real world scenario of the strategies for achievement of competitive advantage in product, marketing information, research, consumer behavior, segmentation, the four Ps, and global marketing. StratSim Marketing is a comprehensive marketing strategy simulation based on the automobile industry that demonstrates the impact of marketing decisions on the other functional areas of the business. Marketing strategy is at the core of all decisions in the simulation. Teams target consumer segments and B2B opportunities based on market attractiveness and core competencies, using advanced marketing research techniques such as conjoint analysis, perceptual mapping, and concept testing to identify their customers needs and interest.
Offered
Term 2