/Institutions/University-of-Dubai/json/2024-2025/2024-2025-Undergraduate-Catalog-local.json

/Institutions/University-of-Dubai/json/2024-2025/2024-2025-Undergraduate-Catalog.json

Undergraduate Catalog 2024-2025 > Appendix-2: Dubai Business School (DBS) > Appendix 2.2 BBA Program Objectives and Learning Outcomes > Appendix 2.2.5 Marketing Learning Outcomes

Appendix 2.2.5 Marketing Learning Outcomes

1. Apply marketing management skills in offline as well as online environments.
2. Develop marketing strategies to meet the needs of the UAE organizational environment.
3. Improve the effectiveness of the marketing function in organizations, using marketing research and information.
4. Design effective segmentation and positioning strategies, using the marketing mix.
5. Demonstrate ability to formulate and assess international marketing strategies.