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Appendix 2.2.1 BBA Program Objectives

  1. Develop the ability to think critically and analytically, and behave and perform ethically across the areas of concentration.
  2. Develop a global perspective and adapt to dynamic international and UAE cultural issues in business and management concepts.
  3. Apply written and oral communication skills in one’s area of professional interest.
  4. Demonstrate competence to effectively utilize information technology.
  5. Demonstrate knowledge of concepts in business functions in a variety of organizational settings.
  6. Synthesize information from the functional areas and apply business theory to practical decision making situations.