BBEM 303 NEW PRODUCTS & SERVICES DEVELOPMENT

The course focuses on technology gate-keeping, identifying resources, marketing and market research in both stated and inchoate markets for new products and services, product and service development champions, stages in product (service) development and innovations (from inventions to diffusion), in UAE region-specific contexts, clusters and knowledge transfers and global contexts.

Credits

3

Prerequisite

BBEM 300

Offered

Semestet 1