Appendix 2.4.5 Bachelor of Business Administration – Marketing Concentration

Requirements

6. Major Requirements – (27 CR. HRS)

BMRK 301	Marketing Management	3
BMRK 321	Consumer Behavior	3
BMRK 303	Marketing Channels	3
BMRK 416	ADVERTISING & PROMOTION MANAGEMENT	3
BMRK 412	MARKETING RESEARCH	3
BMRK 432	SERVICES MARKETING	3
BMRK 310	PROFESSIONAL SELLING& CRM	3
BMRK 428	INTERNATIONAL MARKETING STRATEGIES	3
BMRK 465		3
BMRK 470		3

BMRK 465: Mandatory course