MRT 685 Digital Marketing Thesis
Typically serving as the culminating experience in the MBA program, the thesis bridges academic study and professional practice, applying the skills gained from the MBA to real-world business management and research. The MBA thesis will give students the opportunity to explore and integrate aspects of theory or methods, knowledge and skills, acquired along the first year of the MBA program. The thesis is an individual assignment that is linked to a practical issue in an existing business, or to the start-up of a new business. Students are expected to propose the research problem after reviewing the literature on a topic of their interest, formulate the research objectives, research questions and develop the relevant research hypothesis. Students need to describe the theoretical framework, design a suitable methodology, gather and analyze information, draw logical conclusions and managerial/policy implications in the field of Digital Marketing.
Prerequisite
24 CHs