MRT 680 Digital Marketing Management
The purpose of this course is to enable students to develop a good understanding of customer dynamics, in which digital marketing is influencing strategic, managerial and operational decision. The course also provides insight into how companies implement digital marketing capabilities into strategic marketing planning. The course uses macro and micro environmental analysis that enables managers to evaluate digital marketing strategies and their impact on organization performance. Students be will empowered to create digital marketing strategies responding to various market needs. Various digital marketing strategies and digital channels will be evaluated to achieve sustainable business objectives.
Prerequisite
Core Courses