Academic Catalog

BDMR 300 Marketing Management

This course focuses on managing the marketing function in a dynamic, competitive environment. It introduces the students various local and international companies which give real world examples of the strategies for achievement of competitive advantage in product, marketing information, research, consumer behavior, segmentation, the four Ps and global marketing. To help the students understand and appreciate the dynamic and competitive environment, this course uses “MarketShare" which is a Marketing Principles simulation.

Credits

3

Prerequisite

BMRK 200